Faculty of Earth Sciences and Spatial Management
Ul. Kraśnicka 2d
20-718 Lublin, Poland
tel. +48 81 537 68 80

Master of Arts (MA) |  Full time studies |  2 years/ 4 semesters |  English |   ECTS 120

The Tourism Management and Marketing program offers a comprehensive curriculum designed to equip students with the knowledge and skills required to thrive in the modern tourism industry. It addresses the growing complexity, rapid evolution, and high competitiveness of today’s global tourism market.

This program responds to the demand for highly competent professionals—managers who are not only proficient in modern technologies but also flexible, creative, collaborative, and who understand the evolving expectations of 21st-century travellers.

Recognizing the significance of tourism as a vital sector of the economy, the program emphasizes practical learning, preparing students for real-world careers in tourism. Alongside gaining strong theoretical foundations, students will develop advanced research skills and apply them to real industry challenges.

Key areas of study include market segmentation and strategy, sustainable tourism development, universal design, safety in tourism, and the integration of modern tools such as artificial intelligence, social media, GIS systems, and international reservation platforms.

Opportunities during studies

• Individualized learning paths;
• Access to diverse information sources, including industry databases;
• Building international networks by participating in classes conducted by foreign academic staff;
• Participation in international student exchange programs (Erasmus+) and projects dedicated to students;
• Engagement in student scientific conferences, workshops, and educational events organized by the University;
• Participation in certified training programs to develop professional and personal competencies;
• Opportunity to take paid international internships outside the programme;
• Involvement in student scientific associations, the Student Government, and other university organizations, allowing students to develop their interests and broaden their skill set;
• Access to support services such as career counselling, psychological assistance, educational guidance, and coaching at both University and Faculty levels.

Strengths of the program

• Interdisciplinary approach combining economic, social, and geographical knowledge;
• Up-to-date topics addressing the needs of the modern tourism economy;
• Innovative approach to management and marketing in the tourism sector;
• Emphasis on digital tools for e-marketing;
• Participation of industry professionals and international faculty in program implementation. 

The programme is open to all applicants, both Polish nationals and international students.

1. Admission is open to both Polish citizens and international students.  NB: Polish and EU citizens as well as other candidates following the regulations pertaining to Polish citizens can study free of charge within the set limit of available places. There are 2 places offered without the tuition fee for such candidates. Furthermore, admission will  be granted on a “first come, first served” basis until available vacancies have been filled.
2. The programme is offered on I TUITION FEE-PAYING BASIS I – I TERMS OF ADMISSION HEREI to candidates holding a bachelor degree or any other equivalent degree which entitles them to undertake the Master’s degree programme in the country where the documents were issued.
3. A candidate must submit a complete set of application documents – VISIT HOW TO APPLY TAB
4. Registration is open within the admission period and until all the available vacancies are filled.
5. If Academic documents are not issued in English or Polish, a certified Polish translation is required. Visit the database of recognized sworn translators in Poland HERE.
6. An official Individual Recognition certificate issued by a competent Polish state authority is required for documents issued outside of the territory of Poland – NB- Contact the Admissions office for guidance on applicability of this requirement.  
7. The required registration fee payment is PLN 85. Please check the instructions on how to make a payment in the system. An Early Bird Discount of 150 euros is offered for the one-time payment for the first year of studies made by 30.06.2025!
8. Enquiries about course content, structure and syllabus: milena.miciula@mail.umcs.lublin.pl
9. Admission inquiries: studyinenglish@mail.umcs.pl  

1) Create an account in the recruitment portal and fill in the required fields,

2) Scan and attach each document listed below separately into the recruitment portal – PERSONAL FORMS -> EDUCATION (Each document Must be PDF Format not more than 3MBs;

• Academic documents: High school and Bachelor degree original certificates with transcript of records (Bachelor degree + transcript + supplement should be appended with Apostille for countries signatory to HCCH AGREEMENT or legalized copies for international students) along with the eligibility statement. If the documents are issued in a different language other than English/Polish we require a translation. 
• Language proficiency certificate demonstrating the applicant’s English language expertise (REFER TO THE LIST OF RECOGNIZED CERTIFICATES) 
• Passport bio page with clear details.
• Confirmation of payment for the APPLICATION FEE (mandatory).
• Candidate Profile Form:
  – Complete the required fields in the portal,
  – Download the candidate profile generated by the IRK application system,
  – Print, fill in date, handwritten signature by the applicant. 

3) Upload a recent passport size photograph with white background in the designated photo tab in the recruitment portal.

4) Upon finalizing with the process above, contact the admission office to initiate a review of your application. Email: studyinenglish@mail.umcs.pl

Note: Please contact the Admissions office only after you completed payment of the application fee for your selected program.  When forwarding us an email, include the following details; Your full names, IRK number and screen shot of the image showing your payment has been confirmed in recruitment portal or official payment confirmation of the application fee.