Faculty of Earth Sciences and Spatial Management
Ul. Kraśnicka 2d
20-718 Lublin, Poland
tel. +48 81 537 68 80

Master of Arts (MA) |  Full time studies |  2 years/ 4 semesters |  English |   ECTS 120

The Tourism Management and Marketing program offers a comprehensive curriculum designed to equip students with the knowledge and skills required to thrive in the modern tourism industry. It addresses the growing complexity, rapid evolution, and high competitiveness of today’s global tourism market.

This program responds to the demand for highly competent professionals—managers who are not only proficient in modern technologies but also flexible, creative, collaborative, and who understand the evolving expectations of 21st-century travellers.

Recognizing the significance of tourism as a vital sector of the economy, the program emphasizes practical learning, preparing students for real-world careers in tourism. Alongside gaining strong theoretical foundations, students will develop advanced research skills and apply them to real industry challenges.

Key areas of study include market segmentation and strategy, sustainable tourism development, universal design, safety in tourism, and the integration of modern tools such as artificial intelligence, social media, GIS systems, and international reservation platforms.

Opportunities during studies

• Individualized learning paths;
• Access to diverse information sources, including industry databases;
• Building international networks by participating in classes conducted by foreign academic staff;
• Participation in international student exchange programs (Erasmus+) and projects dedicated to students;
• Engagement in student scientific conferences, workshops, and educational events organized by the University;
• Participation in certified training programs to develop professional and personal competencies;
• Opportunity to take paid international internships outside the programme;
• Involvement in student scientific associations, the Student Government, and other university organizations, allowing students to develop their interests and broaden their skill set;
• Access to support services such as career counselling, psychological assistance, educational guidance, and coaching at both University and Faculty levels.

Strengths of the program

• Interdisciplinary approach combining economic, social, and geographical knowledge;
• Up-to-date topics addressing the needs of the modern tourism economy;
• Innovative approach to management and marketing in the tourism sector;
• Emphasis on digital tools for e-marketing;
• Participation of industry professionals and international faculty in program implementation. 

The programme is open to all applicants, both Polish nationals and international students.

1. Admission is open to both Polish citizens and international students.
2. Successfully completing an interview undertaken in English (which aims to evaluate applicants’ language skills and scope of interest in the chosen field of study). This is an obligatory application step for all candidates.  
   NB: Please contact the Admissions Office for further guidance.
3. Programme is offered on a tuition-fee paying basis to candidates holding a bachelor degree or any other equivalent degree which entitles them to undertake the Master’s degree programme in the country where the documents were issued.
4. A candidate must submit a complete set of application documents (visit Application Procedure Tab above ⭡), including the certificate proving the applicant’s English language skills (list of recognized certificates: https://rekrutacja.umcs.pl/en/language-proficiency-certifications/ ) or a document confirming that the Education was fully conducted in English (issued by the school/University) and/or based on an interview in English.
5. Registration is open within the admission period or until all the vacancies are filled.
6. Academic documents should be translated into Polish. Visit database of recognized sworn translators in Poland HERE.
   NB: Please contact the Admissions Office for further guidance.

The required registration fee payment is PLN 85. Please check the instructions on how to make a payment in the system. An Early Bird Discount of 150 euros is offered for the one-time payment for the first year of studies made by 30.06.2025!

Enquiries about course content, structure and syllabus: milena.miciula@mail.umcs.lublin.pl

Admission inquiries: studyinenglish@mail.umcs.pl  

1) Create an account and fill in the required fields,

2) Scan and combine the following application documents into a single PDF file;

• Academic documents: Bachelor degree original certificates with transcript of records (Apostille or legalized copies for international students) along with the eligibility statement. If the documents are issued in a different language other than English/Polish we require a translation.  
• Certificate demonstrating the applicant’s English language proficiency (Refer to the list of recognized certificates) or contact the admissions team to schedule an interview.
• Passport bio page with clear details.
• Confirmation of payment for the APPLICATION FEE (mandatory)
• Candidate Profile Form:
  – Complete the required fields in the portal,
  – Download the candidate profile generated by the IRK application system,
  – Print, fill in date, handwritten signature by the applicant.  

3) Upload the consolidated PDF file (Documents mentioned above) into the application portal.

4) Upon finalizing with the process above, contact the admission office to initiate a review of your application. Email: studyinenglish@mail.umcs.pl

Note: Kindly contact the admissions office only after completing the payment of the application fee for your chosen programme.